Our latest learnings on deploying AI for your employer brand
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AI visibility and employer branding: how it differs from classic SEO
AI visibility and employer branding: how it differs from classic SEO
Seven times “GEO” in one Google job advert, while Search says it doesn't exist
Seven times “GEO” in one Google job advert, while Search says it doesn't exist
GEO increases brand visibility in AI answers by up to 40%, Princeton research shows
GEO increases brand visibility in AI answers by up to 40%, Princeton research shows
Topic: GEO - basics
Read more about why GEO matters. Understand the fundamental shift: how AI is changing candidate search behaviour and why traditional metrics are no longer enough.
Introduction GEO - What is it and why now?
Introduction GEO - What is it and why now?
The shift in candidate behaviour - Why Gen Z doesn't google anymore
The shift in candidate behaviour - Why Gen Z doesn't google anymore
SEO vs GEO - What's the difference?
SEO vs GEO - What's the difference?
The meta-shift - From tool to colleague
The meta-shift - From tool to colleague
Measuring what doesn't click - KPIs for the AI era
Measuring what doesn't click - KPIs for the AI era
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
GEO increases brand visibility in AI answers by up to 40%, Princeton research shows
GEO increases brand visibility in AI answers by up to 40%, Princeton research shows
AI visibility and employer branding: how it differs from classic SEO
AI visibility and employer branding: how it differs from classic SEO
Topic: GEO - Content & visibility
Read and learn what content AI cites and how to leverage authentic opinions for maximum visibility.
Content quoting AI - The science of visibility
Content quoting AI - The science of visibility
Employee advocacy in the AI era
Employee advocacy in the AI era
Employer branding for niche markets
Employer branding for niche markets
The role of video and podcasts
The role of video and podcasts
Alumni as AI ambassadors
Alumni as AI ambassadors
Topic: GEO - Technology & implementation
From schema markup to competitive analysis: the practical building blocks to make your employer brand machine-readable.
Technical implementation - Schema markup and structured data
Technical implementation - Schema markup and structured data
Competitive analysis - How do you score vs. others?
Competitive analysis - How do you score vs. others?
Business case and budget for GEO
Business case and budget for GEO
The candidate journey in the AI era
The candidate journey in the AI era
Topic: GEO - Strategy & scalability
Think bigger: from crisis management to international markets and the trends coming after 2026.
Looking ahead - What comes after 2026?
Looking ahead - What comes after 2026?
Crisis management in AI answers
Crisis management in AI answers
International employer branding in AI
International employer branding in AI
AI and diversity & inclusion
AI and diversity & inclusion
Topic: GEO – Trends and figures
Read and learn all about the recent trends and figures in Generative Engine Optimisation.
58% van consumenten vervangt Google door AI-tools voor productonderzoek
58% van consumenten vervangt Google door AI-tools voor productonderzoek
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity
Seven times “GEO” in one Google job advert, while Search says it doesn't exist