Employer Brand Management for the AI era

The new reality

UHU AI Rebels From chat to job search

Prompting is the new search

Whereas for years employers were visible through Google, SEO and job boards, talent orientation is shifting at lightning speed to AI and Large Language Models (LLMs). Candidates are searching via chat, via voice prompts and via agents that search the web independently. The prompt's response is increasingly the starting point of imaging, trust and conversation.

Being found with the right words

Yes, one picture says more than a thousand words. But AI (currently) doesn't look at pictures. AI reads, scans, compares and formulates answers from numerous sources. LLMs combine, interpret and reconstruct. What is missing is filled in. What is unclear is simplified. What is inconsistent disappears.
That calls for clear texts. Short sentences. Facts. Q&A structures. Clarity. Employer branding thus shifts from sending to being understood. This is a whole new branch of sport.

However, we are seeing a change emerge, as Google launched Gemini Embedding 2 on 10 March 2026: an AI model that understands text, video, images, and audio simultaneously. This means that videos, podcasts, and other visual material will also count for LLMs. Want to stay up to date with these and other developments? Then also check out our knowledge base. 

Employer Brand Management within LLMs

We provide insight:

  • What AI systems say about your organisation
  • Where that image comes from
  • What is missing or misinterpreted
  • Where you can strengthen, clarify or adjust

Actively monitoring and directing the conversation

Our approach:

  • Understanding how LLMs position your organisation
  • Analysis of sources used, assumptions and gaps
  • Identification of reputational risks and missed opportunities
  • Concrete actions to make your employer story more consistent and stronger

Affordable options for every employer

Basic

€1,500 per month
One-time setup: €7,500

GEO & AEO Monitoring

  • Employer brand monitoring
  • ± 6,000 AI responses per month
  • First insight into how LLMs position your organisation

GEO & AEO Intelligence

  • 50 strategic prompts
  • Analysis of candidate queries within AI systems
  • Basic employer brand signal mapping

GEO & AEO Content

  • 1 GEO/ AEO article per month

Support

  • 4 hours consultancy
  • Monthly report

 

Premium

€2,450 per month
One-time setup: €8,500

GEO & AEO Monitoring

  • ± 18,000 AI responses per month
  • Position analysis compared to competitors
  • Evolution of AI perception

GEO & AEO Intelligence

  • 100 strategic prompts
  • Candidate intent modelling
  • AI candidate journey analysis

GEO & AEO Content

  • 3 GEO/ AEO articles per month
  • Optimisation on citation, abstract and recommendation

Support

  • 8 hours consultancy
  • MT deep-dive session
  • Monthly report

Enterprise

From €5,000 per month
Custom setup

GEO & AEO Monitoring

  • 2 websites (corporate + career)
  • ± 40,000 AI responses per month
  • Dedicated reputation monitoring

GEO & AEO Intelligence

  • 350+ strategic prompts (fully custom)
  • Continuous AI perception tracking
  • Competitor displacement analysis

GEO & AEO Content

  • 15 GEO/ AEO articles per month
  • Full answer engineering & recommendation shaping

Support

  • Dedicated analyst
  • 20 hours of consultancy
  • MT deep-dive + strategy session
  • Monthly report

AI-proof your employer brand.

Candidates ask AI. What do LLMs say about your organisation today? And does that image match who you really are?

In one demo, you will see:

  • What answers AI gives about your employability
  • Which sources feed (or miss) that picture
  • Where reputational risks and missed opportunities lie
  • Which concrete actions make an immediate impact