{"id":91,"date":"2026-02-24T14:48:48","date_gmt":"2026-02-24T14:48:48","guid":{"rendered":"https:\/\/ai-rebels.uhu.nl\/?page_id=91"},"modified":"2026-04-17T13:40:43","modified_gmt":"2026-04-17T13:40:43","slug":"knowledge","status":"publish","type":"page","link":"https:\/\/ai-rebels.uhu.nl\/en\/kennis\/","title":{"rendered":"Knowledge"},"content":{"rendered":"
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Knowledge<\/h1>\n<\/div>\n\n\n\n\n
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Our latest learnings on deploying AI for your employer brand<\/p>\n<\/div>\n\n\n\n

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Latest articles<\/h3>\n<\/div>\n\n\n\n
All<\/a>Candidate Journey<\/a>Content & visibility<\/a>Employer branding<\/a>GEO<\/a>GEO basics<\/a>GEO Strategy<\/a>GEO trends and figures<\/a>Strategy & scalability<\/a>Technology & implementation<\/a><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>AI visibility and employer branding: how it differs from classic SEO<\/span><\/a>

AI visibility and employer branding: how it differs from classic SEO<\/span><\/h3>Employer branding<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>Seven times \u201cGEO\u201d in one Google job advert, while Search says it doesn't exist<\/span><\/a>

Seven times \u201cGEO\u201d in one Google job advert, while Search says it doesn't exist<\/span><\/h3>GEO Strategy<\/a>GEO trends and figures<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>GEO increases brand visibility in AI answers by up to 40%, Princeton research shows<\/span><\/a>

GEO increases brand visibility in AI answers by up to 40%, Princeton research shows<\/span><\/h3>GEO basics<\/a>GEO Strategy<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Topic: GEO - basics<\/h3>\n<\/div>\n\n\n\n\n
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Read more about why GEO matters. Understand the fundamental shift: how AI is changing candidate search behaviour and why traditional metrics are no longer enough.<\/p>\n<\/div>\n\n\n\n

GEO basics<\/a><\/div><\/div>
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<\/path><\/svg><\/span>Introduction GEO - What is it and why now?<\/span><\/a>

Introduction GEO - What is it and why now?<\/span><\/h3>GEO<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>The shift in candidate behaviour - Why Gen Z doesn't google anymore<\/span><\/a>

The shift in candidate behaviour - Why Gen Z doesn't google anymore<\/span><\/h3>Candidate Journey<\/a>GEO<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>SEO vs GEO - What's the difference?<\/span><\/a>

SEO vs GEO - What's the difference?<\/span><\/h3>GEO<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>The meta-shift - From tool to colleague<\/span><\/a>

The meta-shift - From tool to colleague<\/span><\/h3>Employer branding<\/a>GEO<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Measuring what doesn't click - KPIs for the AI era<\/span><\/a>

Measuring what doesn't click - KPIs for the AI era<\/span><\/h3>Employer branding<\/a>GEO<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity<\/span><\/a>

Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity<\/span><\/h3>GEO<\/a>GEO basics<\/a>GEO trends and figures<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>GEO increases brand visibility in AI answers by up to 40%, Princeton research shows<\/span><\/a>

GEO increases brand visibility in AI answers by up to 40%, Princeton research shows<\/span><\/h3>GEO basics<\/a>GEO Strategy<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>AI visibility and employer branding: how it differs from classic SEO<\/span><\/a>

AI visibility and employer branding: how it differs from classic SEO<\/span><\/h3>Employer branding<\/a>GEO basics<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Topic: GEO - Content & visibility<\/h3>\n<\/div>\n\n\n\n\n
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Read and learn what content AI cites and how to leverage authentic opinions for maximum visibility.<\/p>\n<\/div>\n\n\n\n

Content & visibility<\/a><\/div><\/div>
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<\/path><\/svg><\/span>Content quoting AI - The science of visibility<\/span><\/a>

Content quoting AI - The science of visibility<\/span><\/h3>Content & visibility<\/a>Employer branding<\/a>GEO<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Employee advocacy in the AI era<\/span><\/a>

Employee advocacy in the AI era<\/span><\/h3>Content & visibility<\/a>Employer branding<\/a>GEO<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Employer branding for niche markets<\/span><\/a>

Employer branding for niche markets<\/span><\/h3>Content & visibility<\/a>Employer branding<\/a>GEO<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>The role of video and podcasts<\/span><\/a>

The role of video and podcasts<\/span><\/h3>Content & visibility<\/a>Employer branding<\/a>GEO<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Alumni as AI ambassadors<\/span><\/a>

Alumni as AI ambassadors<\/span><\/h3>Content & visibility<\/a>Employer branding<\/a>GEO<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Topic: GEO - Technology & implementation<\/h3>\n<\/div>\n\n\n\n\n
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From schema markup to competitive analysis: the practical building blocks to make your employer brand machine-readable.<\/p>\n<\/div>\n\n\n\n

Technology & implementation<\/a><\/div><\/div>
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<\/path><\/svg><\/span>Technical implementation - Schema markup and structured data<\/span><\/a>

Technical implementation - Schema markup and structured data<\/span><\/h3>Employer branding<\/a>GEO<\/a>Technology & implementation<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Competitive analysis - How do you score vs. others?<\/span><\/a>

Competitive analysis - How do you score vs. others?<\/span><\/h3>Employer branding<\/a>GEO<\/a>Technology & implementation<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Business case and budget for GEO<\/span><\/a>

Business case and budget for GEO<\/span><\/h3>Employer branding<\/a>GEO<\/a>Technology & implementation<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>The candidate journey in the AI era<\/span><\/a>

The candidate journey in the AI era<\/span><\/h3>Employer branding<\/a>GEO<\/a>Technology & implementation<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Topic: GEO - Strategy & scalability<\/h3>\n<\/div>\n\n\n\n\n
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Think bigger: from crisis management to international markets and the trends coming after 2026.<\/p>\n<\/div>\n\n\n\n

Strategy & scalability<\/a><\/div><\/div>
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<\/path><\/svg><\/span>Looking ahead - What comes after 2026?<\/span><\/a>

Looking ahead - What comes after 2026?<\/span><\/h3>Employer branding<\/a>GEO<\/a>Strategy & scalability<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>Crisis management in AI answers<\/span><\/a>

Crisis management in AI answers<\/span><\/h3>Employer branding<\/a>GEO<\/a>Strategy & scalability<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>International employer branding in AI<\/span><\/a>

International employer branding in AI<\/span><\/h3>Employer branding<\/a>GEO<\/a>Strategy & scalability<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/path><\/svg><\/span>AI and diversity & inclusion<\/span><\/a>

AI and diversity & inclusion<\/span><\/h3>Employer branding<\/a>GEO<\/a>Strategy & scalability<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Topic: GEO \u2013 Trends and figures<\/h3>\n<\/div>\n\n\n\n\n
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Read and learn all about the recent trends and figures in Generative Engine Optimisation.<\/p>\n<\/div>\n\n\n\n

GEO trends and figures<\/a><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>58% van consumenten vervangt Google door AI-tools voor productonderzoek<\/span><\/a>

58% van consumenten vervangt Google door AI-tools voor productonderzoek<\/span><\/h3>GEO<\/a>GEO trends and figures<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div>
<\/div>
<\/path><\/svg><\/span>Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity<\/span><\/a>

Slechts 7,2% of alle merken verschijnen zowel in Google AI Overviews als in ChatGPT en Perplexity<\/span><\/h3>GEO<\/a>GEO basics<\/a>GEO trends and figures<\/a><\/span><\/span><\/div><\/div><\/div><\/div>
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<\/div>
<\/path><\/svg><\/span>Seven times \u201cGEO\u201d in one Google job advert, while Search says it doesn't exist<\/span><\/a>

Seven times \u201cGEO\u201d in one Google job advert, while Search says it doesn't exist<\/span><\/h3>GEO Strategy<\/a>GEO trends and figures<\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Het ads-team van Google werft een GEO Partner Manager, terwijl Google Search publiekelijk volhoudt dat GEO niet bestaat. Dat is geen taalverwarring. Dat is een marktsignaal. Op 28 april publiceerde...","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-91","page","type-page","status-publish"],"yoast_head":"\nKennis — UHU AI Rebels<\/title>\n<meta name=\"description\" content=\"Laatste artikelen en learnings over het inzetten van AI om jouw werkgeversmerk en reputatie in LLM's te monitoren, bewaken en aan te sturen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ai-rebels.uhu.nl\/en\/knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kennis — UHU AI Rebels\" \/>\n<meta property=\"og:description\" content=\"Laatste artikelen en learnings over het inzetten van AI om jouw werkgeversmerk en reputatie in LLM's te monitoren, bewaken en aan te sturen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ai-rebels.uhu.nl\/en\/knowledge\/\" \/>\n<meta property=\"og:site_name\" content=\"UHU AI Rebels\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T13:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ai-rebels.uhu.nl\/wp-content\/uploads\/2026\/02\/Frame-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/kennis\\\/\",\"url\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/kennis\\\/\",\"name\":\"Kennis — UHU AI Rebels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/#website\"},\"datePublished\":\"2026-02-24T14:48:48+00:00\",\"dateModified\":\"2026-04-17T13:40:43+00:00\",\"description\":\"Laatste artikelen en learnings over het inzetten van AI om jouw werkgeversmerk en reputatie in LLM's te monitoren, bewaken en aan te sturen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/kennis\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ai-rebels.uhu.nl\\\/kennis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/kennis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kennis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/#website\",\"url\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/\",\"name\":\"UHU AI Rebels\",\"description\":\"Employer Brand Management voor het AI tijdperk\",\"publisher\":{\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/#organization\",\"name\":\"UHU AI Rebels\",\"url\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FAV.png\",\"contentUrl\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/FAV.png\",\"width\":512,\"height\":512,\"caption\":\"UHU AI Rebels\"},\"image\":{\"@id\":\"https:\\\/\\\/ai-rebels.uhu.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knowledge - 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